Interesting tidbits on how companies are developing their water use reduction / water neutrality strategies
BBMG Study Finds Green Trust Gap
MoreCool study. Two interesting points:
1. Product attributes: energy efficiency is almost as important as made in the USA to American consumers (47% and 49%)
2. Wal-Mart: topped the list of most AND least socially responsible companies listed by consumers (unaided). Think consumers are confused in their brand perceptions in this area?